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ICICI Direct vs ProStocks for IPO investors

ICICI Direct vs ProStocks for IPO investors: 7 of the 7 charges we compare differ. ICICI Direct does not publish its DP charge, so the full cost of selling IPO shares cannot be compared. ICICI Direct lets you apply for SME IPOs; ProStocks does not say so on the pages we checked. All figures are from each broker's own website, read 23 Oct 2026.

By IPO24by7 Research. Updated .

ICICI DirectSEBI INZ000183631

Account opening
₹0 to ₹975
Demat AMC
₹0 year 1, then ₹700/yr
SME IPOs
Yes
Delivery brokerage
Depends on plan
Cost to sell ₹15,000 of IPO shares
Not publishedBrokerage and DP with GST, ours

ProStocksSEBI INZ000048660

Account opening
₹0
Demat AMC
₹0 (₹1,000 deposit)
SME IPOs
Not stated
Delivery brokerage
₹0
Cost to sell ₹15,000 of IPO shares
₹23.60Brokerage and DP with GST, ours

Where ICICI Direct and ProStocks differ

7 of the 7 charges we compare differ for an IPO investor.

Cost to sell IPO shares (ours)ICICI DirectProStocks
One mainboard lot, ₹15,000Difference not worked out: a charge is not publishedNot published₹23.60
Two SME lots, ₹2,50,000Difference not worked out: a charge is not publishedNot published₹23.60
A year: 12 mainboard lots soldDifference not worked out: a charge is not publishedNot published₹283.20

Ours: brokerage and DP charge with 18% GST. STT and exchange charges are equal everywhere, so they are left out. SME bids are two lots.

  • Account opening: ₹0 to ₹975, depending on the account type at ICICI Direct, No fee listed at ProStocks.
  • Demat maintenance (AMC): ₹0 in the first year, ₹700 plus taxes from the second year at ICICI Direct, None at ProStocks.
  • Equity delivery brokerage: Depends on the plan at ICICI Direct, ₹0 at ProStocks.
  • DP charge on selling shares: not stated at ICICI Direct, ₹20 per scrip plus 18% GST at ProStocks.
  • Mainboard IPOs: Yes, on ICICI Direct with UPI, or through ICICI Bank net banking at ICICI Direct, not stated at ProStocks.
  • SME IPOs: Yes, the SME IPO page links to applying through UPI at ICICI Direct, not stated at ProStocks.

ICICI Direct vs ProStocks: charges side by side

Differs 7 of 7 charges differ between ICICI Direct and ProStocks. Same charges are greyed. ₹0 free Not stated not on the broker's pages

ChargeICICI DirectProStocks
Open an account
Account opening₹0 to ₹975, depending on the account typeNo fee listed (online application)
Demat maintenance (AMC)₹0 in the first year, ₹700 plus taxes from the second yearNone; ₹1,000 refundable demat deposit
Apply for IPOs
Mainboard IPOsYes, on ICICI Direct with UPI, or through ICICI Bank net banking (ASBA)Not stated on the pages we checked
SME IPOsYes, the SME IPO page links to applying through UPINot stated on the pages we checked
Sell your IPO shares
Equity delivery brokerageDepends on the plan; not stated on the page we checked. Prime plans say "as low as 0.07%"₹0 (flat fee plan)
DP charge on selling sharesNot stated on the pages we checked₹20 per scrip plus 18% GST
Registration
SEBI registrationINZ000183631INZ000048660

For other trading, equity intraday, Futures and Call and trade differ too. Intraday, futures, call and trade and margin charges are on the ICICI Direct and ProStocks pages.

ICICI Direct and ProStocks strengths and things worth checking

ICICI Direct

Strengths

  • Bank-linked
  • ₹0 futures brokerage on Neo

Worth checking

  • Higher AMC

    ₹700 plus taxes a year from the second year.

  • Account opening fee

    Up to ₹975, depending on the account type.

  • Delivery and DP charges not on the page

    Ask ICICI Direct for the delivery brokerage and DP charge on your plan before you sell IPO shares.

More on ICICI Direct

ProStocks

Strengths

  • ₹0 delivery brokerage
  • No AMC
  • Cheap dealer orders

Worth checking

  • Refundable deposit

    ₹1,000 demat deposit.

  • IPO access not stated

    The pricing page does not mention IPO applications.

More on ProStocks

Brokerage calculator: ICICI Direct vs ProStocks

ChargeICICI DirectProStocks

Ours, with NSE rates. Change the trade to see what ICICI Direct and ProStocks would each charge.

Other comparisons

Every comparison with ICICI Direct or ProStocks, or pick any two brokers.

Frequently asked questions

Which is cheaper for selling IPO shares, ICICI Direct or ProStocks?

ICICI Direct does not publish its DP charge, so the full cost of selling IPO shares cannot be compared. For two SME lots worth ₹2,50,000: ICICI Direct Not published, ProStocks ₹23.60 (our calculation, brokerage and DP charge with GST).

How much would the difference between ICICI Direct and ProStocks be over a year?

Not in full, because ICICI Direct does not publish its DP charge.

Can I apply for SME IPOs on ICICI Direct and ProStocks?

ICICI Direct lets you apply for SME IPOs; ProStocks does not say so on the pages we checked.

Is account opening free at ICICI Direct and ProStocks?

ICICI Direct: ₹0 to ₹975, depending on the account type. ProStocks: No fee listed.

What is the demat AMC at ICICI Direct and ProStocks?

ICICI Direct: ₹0 in the first year, ₹700 plus taxes from the second year. ProStocks: None.