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ICICI Direct vs Upstox for IPO investors

ICICI Direct vs Upstox for IPO investors: 5 of the 7 charges we compare differ. ICICI Direct does not publish its DP charge, so the full cost of selling IPO shares cannot be compared. Both let you apply for SME IPOs. All figures are from each broker's own website, read 23 Oct 2026.

By IPO24by7 Research. Updated .

ICICI DirectSEBI INZ000183631

Account opening
₹0 to ₹975
Demat AMC
₹0 year 1, then ₹700/yr
SME IPOs
Yes
Delivery brokerage
Depends on plan
Cost to sell ₹15,000 of IPO shares
Not publishedBrokerage and DP with GST, ours

UpstoxSEBI INZ000315837

Account opening
₹0
Demat AMC
₹0 year 1, then ₹300/yr + GST
SME IPOs
Yes
Delivery brokerage
₹20/order
Cost to sell ₹15,000 of IPO shares
₹47.20Brokerage and DP with GST, ours

Where ICICI Direct and Upstox differ

5 of the 7 charges we compare differ for an IPO investor.

Cost to sell IPO shares (ours)ICICI DirectUpstox
One mainboard lot, ₹15,000Difference not worked out: a charge is not publishedNot published₹47.20
Two SME lots, ₹2,50,000Difference not worked out: a charge is not publishedNot published₹47.20
A year: 12 mainboard lots soldDifference not worked out: a charge is not publishedNot published₹566.40

Ours: brokerage and DP charge with 18% GST. STT and exchange charges are equal everywhere, so they are left out. SME bids are two lots.

  • Account opening: ₹0 to ₹975, depending on the account type at ICICI Direct, ₹0 at Upstox.
  • Demat maintenance (AMC): ₹0 in the first year, ₹700 plus taxes from the second year at ICICI Direct, ₹0 in the first year for new customers, then ₹300 plus GST a year at Upstox.
  • Equity delivery brokerage: Depends on the plan at ICICI Direct, ₹20 per executed order at Upstox.
  • DP charge on selling shares: not stated at ICICI Direct, ₹20 plus GST per scrip per day at Upstox.

The same at both: mainboard IPOs and SME IPOs.

ICICI Direct vs Upstox: charges side by side

Differs 5 of 7 charges differ between ICICI Direct and Upstox. Same charges are greyed. ₹0 free Not stated not on the broker's pages

ChargeICICI DirectUpstox
Open an account
Account opening₹0 to ₹975, depending on the account type₹0
Demat maintenance (AMC)₹0 in the first year, ₹700 plus taxes from the second year₹0 in the first year for new customers, then ₹300 plus GST a year (BSDA accounts have separate terms)
Apply for IPOs
Mainboard IPOsYes, on ICICI Direct with UPI, or through ICICI Bank net banking (ASBA)Yes, in the IPO section of the app with a UPI mandate
SME IPOsYes, the SME IPO page links to applying through UPIYes, using the SME IPO filter in the IPO section. SME bids need a price; cut-off is not allowed
Sell your IPO shares
Equity delivery brokerageDepends on the plan; not stated on the page we checked. Prime plans say "as low as 0.07%"₹20 per executed order
DP charge on selling sharesNot stated on the pages we checked₹20 plus GST per scrip per day (₹3.50 CDSL and ₹16.50 Upstox; ₹3.25 and ₹16.75 for women)
Registration
SEBI registrationINZ000183631INZ000315837

For other trading, equity intraday, Futures, Call and trade and Margin trading (MTF) interest differ too. Intraday, futures, call and trade and margin charges are on the ICICI Direct and Upstox pages.

ICICI Direct and Upstox strengths and things worth checking

ICICI Direct

Strengths

  • Bank-linked
  • ₹0 futures brokerage on Neo

Worth checking

  • Higher AMC

    ₹700 plus taxes a year from the second year.

  • Account opening fee

    Up to ₹975, depending on the account type.

  • Delivery and DP charges not on the page

    Ask ICICI Direct for the delivery brokerage and DP charge on your plan before you sell IPO shares.

More on ICICI Direct

Upstox

Strengths

  • Zero commission on IPOs
  • ₹0 account opening
  • SME IPOs in the app

Worth checking

  • Flat ₹20 on delivery

    Even a small sale of IPO shares costs ₹20 brokerage plus a ₹20 plus GST DP charge.

  • Dealer orders cost more

    Call and trade and auto square-off cost ₹75 plus GST each.

  • AMC after the first year

    ₹300 plus GST a year.

More on Upstox

Brokerage calculator: ICICI Direct vs Upstox

ChargeICICI DirectUpstox

Ours, with NSE rates. Change the trade to see what ICICI Direct and Upstox would each charge.

Other comparisons

Every comparison with ICICI Direct or Upstox, or pick any two brokers.

Frequently asked questions

Which is cheaper for selling IPO shares, ICICI Direct or Upstox?

ICICI Direct does not publish its DP charge, so the full cost of selling IPO shares cannot be compared. For two SME lots worth ₹2,50,000: ICICI Direct Not published, Upstox ₹47.20 (our calculation, brokerage and DP charge with GST).

How much would the difference between ICICI Direct and Upstox be over a year?

Not in full, because ICICI Direct does not publish its DP charge.

Can I apply for SME IPOs on ICICI Direct and Upstox?

Both let you apply for SME IPOs.

Is account opening free at ICICI Direct and Upstox?

ICICI Direct: ₹0 to ₹975, depending on the account type. Upstox: ₹0.

What is the demat AMC at ICICI Direct and Upstox?

ICICI Direct: ₹0 in the first year, ₹700 plus taxes from the second year. Upstox: ₹0 in the first year for new customers, then ₹300 plus GST a year.