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Bajaj Broking vs ICICI Direct for IPO investors

Bajaj Broking vs ICICI Direct for IPO investors: 5 of the 7 charges we compare differ. ICICI Direct does not publish its DP charge, so the full cost of selling IPO shares cannot be compared. Both let you apply for SME IPOs. All figures are from each broker's own website, read 23 Oct 2026.

By IPO24by7 Research. Updated .

Bajaj BrokingSEBI INZ000218931

Account opening
₹0
Demat AMC
₹0 (pack ₹431/yr from year 2)
SME IPOs
Yes
Delivery brokerage
₹20/order
Cost to sell ₹15,000 of IPO shares
₹64.90Brokerage and DP with GST, ours

ICICI DirectSEBI INZ000183631

Account opening
₹0 to ₹975
Demat AMC
₹0 year 1, then ₹700/yr
SME IPOs
Yes
Delivery brokerage
Depends on plan
Cost to sell ₹15,000 of IPO shares
Not publishedBrokerage and DP with GST, ours

Where Bajaj Broking and ICICI Direct differ

5 of the 7 charges we compare differ for an IPO investor.

Cost to sell IPO shares (ours)Bajaj BrokingICICI Direct
One mainboard lot, ₹15,000Difference not worked out: a charge is not published₹64.90Not published
Two SME lots, ₹2,50,000Difference not worked out: a charge is not published₹64.90Not published
A year: 12 mainboard lots soldDifference not worked out: a charge is not published₹778.80Not published

Ours: brokerage and DP charge with 18% GST. STT and exchange charges are equal everywhere, so they are left out. SME bids are two lots.

  • Account opening: Nil at Bajaj Broking, ₹0 to ₹975, depending on the account type at ICICI Direct.
  • Demat maintenance (AMC): Nil, but the Freedom Pack subscription is ₹431 a year from the second… at Bajaj Broking, ₹0 in the first year, ₹700 plus taxes from the second year at ICICI Direct.
  • Equity delivery brokerage: ₹20 per order at Bajaj Broking, Depends on the plan at ICICI Direct.
  • DP charge on selling shares: ₹35 or 0.0002% of the value, whichever is higher, plus taxes at Bajaj Broking, not stated at ICICI Direct.

The same at both: mainboard IPOs and SME IPOs.

Bajaj Broking vs ICICI Direct: charges side by side

Differs 5 of 7 charges differ between Bajaj Broking and ICICI Direct. Same charges are greyed. ₹0 free Not stated not on the broker's pages

ChargeBajaj BrokingICICI Direct
Open an account
Account openingNil₹0 to ₹975, depending on the account type
Demat maintenance (AMC)Nil, but the Freedom Pack subscription is ₹431 a year from the second year (free in the first)₹0 in the first year, ₹700 plus taxes from the second year
Apply for IPOs
Mainboard IPOsYesYes, on ICICI Direct with UPI, or through ICICI Bank net banking (ASBA)
SME IPOsYes. SME IPOs are listed with an Apply Now optionYes, the SME IPO page links to applying through UPI
Sell your IPO shares
Equity delivery brokerage₹20 per order (Professional Pack: ₹10, for ₹2,500 a year)Depends on the plan; not stated on the page we checked. Prime plans say "as low as 0.07%"
DP charge on selling shares₹35 or 0.0002% of the value, whichever is higher, plus taxesNot stated on the pages we checked
Registration
SEBI registrationINZ000218931INZ000183631

For other trading, futures, Call and trade and Margin trading (MTF) interest differ too. Intraday, futures, call and trade and margin charges are on the Bajaj Broking and ICICI Direct pages.

Bajaj Broking and ICICI Direct strengths and things worth checking

Bajaj Broking

Strengths

  • Cheaper dealer orders
  • No demat AMC
  • SME IPOs

Worth checking

  • Pack fee from year two

    ₹431 a year for the Freedom Pack.

  • Higher DP charge

    ₹35 plus taxes per sale.

More on Bajaj Broking

ICICI Direct

Strengths

  • Bank-linked
  • ₹0 futures brokerage on Neo

Worth checking

  • Higher AMC

    ₹700 plus taxes a year from the second year.

  • Account opening fee

    Up to ₹975, depending on the account type.

  • Delivery and DP charges not on the page

    Ask ICICI Direct for the delivery brokerage and DP charge on your plan before you sell IPO shares.

More on ICICI Direct

Brokerage calculator: Bajaj Broking vs ICICI Direct

ChargeBajaj BrokingICICI Direct

Ours, with NSE rates. Change the trade to see what Bajaj Broking and ICICI Direct would each charge.

Other comparisons

Every comparison with Bajaj Broking or ICICI Direct, or pick any two brokers.

Frequently asked questions

Which is cheaper for selling IPO shares, Bajaj Broking or ICICI Direct?

ICICI Direct does not publish its DP charge, so the full cost of selling IPO shares cannot be compared. For two SME lots worth ₹2,50,000: Bajaj Broking ₹64.90, ICICI Direct Not published (our calculation, brokerage and DP charge with GST).

How much would the difference between Bajaj Broking and ICICI Direct be over a year?

Not in full, because ICICI Direct does not publish its DP charge.

Can I apply for SME IPOs on Bajaj Broking and ICICI Direct?

Both let you apply for SME IPOs.

Is account opening free at Bajaj Broking and ICICI Direct?

Bajaj Broking: Nil. ICICI Direct: ₹0 to ₹975, depending on the account type.

What is the demat AMC at Bajaj Broking and ICICI Direct?

Bajaj Broking: Nil, but the Freedom Pack subscription is ₹431 a year from the second…. ICICI Direct: ₹0 in the first year, ₹700 plus taxes from the second year.